A BTR Move

Are you looking for a city with Pinterest-worthy neighborhoods, a below-average cost of living, and an above-average sense of belonging? Move to Baton Rouge.

A Neighborhood for Every Vibe

Baton Rouge is not a one-size-fits-all town. We've got everything from new construction and family-focused neighborhoods to 100-year-old bungalows on parade routes to flashy downtown studio apartments.

Big City Resources; Small Town Charm

Baton Rouge perfectly marries the abundant resources found in larger cities with the extra support of a supportive community, from our global employers to award-winning hospital systems to the best little mom-and-pop restaurants and quirky shops.

Make the Most of Your Paycheck

With a lower cost of living and higher median income than the national average, you will get more out of every paycheck. Even date nights here are more affordable. A date night in Louisiana is around $70 less than the national average.

Buy a home for ~$59,000 less than a home in Hot Springs, AR.

$290K

Is the average cost of a home in Baton Rouge. We also have one of the lowest property tax rates in the country.

Have more money for the fun things in life, like a dinner out.

18%

More affordable housing than the national average. The average rent here is around $1,100. Spend that extra $200 each month on better things, like dinner at the Supper Club.

It's okay; use that air conditioner.

28%

Lower utility costs compared to the national average make Louisiana summers a little more comfortable.

We’re a small, big city where families and businesses can thrive...

Baton Rouge stands distinct offering a rich, dynamic way of life...

The city exudes a sense of community. Living in Baton Rouge...

If New Orleans is a melting pot, Baton Rouge is a gumbo.

Baton Rouge is a perfect combination of business, politics...

...and experience growth, but also strongly connect with the community as a whole. It’s common to make some great business deals during the week, then get invited to that client’s family BBQ or crawfish boil that very weekend. That’s the close-knit culture that I love about Baton Rouge.

Ben Marcel
CEO of Torapath Technologies

...that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.

Dr. Sinella Aghasi
Associate Executive Director at Kids’ Orchestra, Music Maven

...provides an amazing balance of work and life, leading to more time to relax and do what you love.

Julie Gerdes Becnel
Owner of Little Rouge Hen, Mama Hen

It’s a unique city, full of celebration, sports, culture, music, food, business opportunities, and more.

Chris Hilliard
Co-Founder/CEO, Suds Laundry Services

...and a college spirit. Its rich history influences its culture, and young (and old) entrepreneurs and change makers are constantly expanding the boundaries of what most people believe the best version of Baton Rouge can be.

Eric & Nicole
Baton Rouge Area Foundation, Salon Brushed

BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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