Real stories from right here.

What's it like to actually live here? We asked a few locals to share their stories about daily life, insider tips, and favorite things to do in the city.

The pace of life felt less hectic, and I immediately felt comfortable.

Read Sarah's Story
Sarah Joy Hays, Owner/Chief Kitchen Officer at CounterspaceBR, Caffeine Enthusiast

Because of the many opportunities in Baton Rouge, from innovative business models to the metropolitan area's growth, this is a perfect landing spot for entrepreneurs.

Read Chris's Story
Chris Hilliard, Co-Founder/CEO of Suds Laundry Services, Laundry Folding Expert

It’s common to make some great business deals during the week, then get invited to that client’s family BBQ or crawfish boil that very weekend.

Read Ben's Story
Ben Marcel, CEO of Torapath Technologies, Owner of LA Threaux and Code Ninjas, Technology Integrator

Baton Rouge stands distinct, offering a rich, dynamic way of life that continually captivates my heart.

Read Sinella's Story
Dr. Sinella Aghasi, Associate Executive Director at Kids’ Orchestra, Music Maven
An outdoor music event with a crowd of people seated on lawn chairs and blankets on a grassy area. A band is performing on a small stage decorated with colorful banners, and there's lush greenery and flowering plants in the foreground and background.

“The city exudes a sense of community and belonging like no other.”

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BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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