BTR Resources
Let’s work together to build a better Baton Rouge narrative. Through unified storytelling, we can highlight the spaces, places and people that make Baton Rouge a great place to live. Use these resources to help amplify the Better in BTR movement.
Downloadable
Marketing Resources
A rallying cry video that conveys Baton Rouge's personality, city highlights, and culture that is designed to connect deeply with locals and newcomers.
A comprehensive document outlining visual and communicative standards, including logo usage, color palettes, typography, imagery, and tone of voice. Contact our team for this download.
A collection of the brand’s emblem and wordmark variations, including primary and secondary logos. Contact our team for this download.
A dynamic version of the brand’s logo, featuring animation to enhance digital content, videos, and presentations.
Marketing Professionals
As one of the largest leadership organizations in the city, Forum 225 helps young professionals grow philanthropically, professionally, and civically. The group hosts networking events, leadership programs, and more.
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Junior League is an organization of women dedicated to fostering women's leadership and impactful community efforts through volunteerism, collaboration, and training programs.
Downtown Business Association is a membership organization focused on fostering a thriving downtown economy in collaboration with local businesses, governmental agencies, and the residential community.
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