BTR Resources
Let’s work together to show talent that Baton Rouge is the place where they can accelerate, pivot, or launch their careers. Through unified storytelling, we can spread the BTR message to all. Use these resources to help amplify the Better in BTR movement.
Human Resources Tools
Enhance your HR toolkit with BTR messaging. Download these fact sheets and guides to share with your teams and new recruits.
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Downloadable
Marketing Resources
Ramp up your recruitment marketing with BTR flair. Use these downloadable marketing resources to not just tell but show the Baton Rouge story.
A rallying cry video that conveys Baton Rouge's personality, city highlights, and culture that is designed to connect deeply with locals and newcomers.
A comprehensive document outlining visual and communicative standards, including logo usage, color palettes, typography, imagery, and tone of voice. Contact our team for this download.
A collection of the brand’s emblem and wordmark variations, including primary and secondary logos. Contact our team for this download.
A dynamic version of the brand’s logo, featuring animation to enhance digital content, videos, and presentations.
Why do you love Baton Rouge?
Downloadable
Marketing Resources
A rallying cry video that conveys Baton Rouge's personality, city highlights, and culture that is designed to connect deeply with locals and newcomers.
A comprehensive document outlining visual and communicative standards, including logo usage, color palettes, typography, imagery, and tone of voice. Contact our team for this download.
A collection of the brand’s emblem and wordmark variations, including primary and secondary logos. Contact our team for this download.
A dynamic version of the brand’s logo, featuring animation to enhance digital content, videos, and presentations.
Marketing Professionals
As one of the largest leadership organizations in the city, Forum 225 helps young professionals grow philanthropically, professionally, and civically. The group hosts networking events, leadership programs, and more.
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Junior League is an organization of women dedicated to fostering women's leadership and impactful community efforts through volunteerism, collaboration, and training programs.
Downtown Business Association is a membership organization focused on fostering a thriving downtown economy in collaboration with local businesses, governmental agencies, and the residential community.
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