Like other southern cities, but BTR.

In Baton Rouge, home is found in the crawfish boils, the front-porch chats, and the friends who show up—no questions asked. It's where your life actually happens, surrounded by your krewe and the kind of community that other places only pretend to have. You chose this life. You chose BTR.

Live

Work

Connect

A BTR Career

Opportunities to make your mark or start a new business are around every corner. Contribute to something greater than yourself, if that's your vibe.

A BTR Way to Live

We flex for any energy you strive for, from chill and relaxed to the hustle and bustle. Find culturally rich experiences that allow you to create your own story.

A BTR Community

Are you feeling disconnected and unseen? Baton Rouge is full of people of varying backgrounds and ways of life, who respect and love one another.

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There's a BTR way to live.

We love Baton Rouge for the rhythm of life that centers on people. Where every connection, personal or professional, truly matters.

Envision a Better BTR

Imagine a Baton Rouge where vibrant public spaces, thriving cultural districts,
and innovative research facilities converge to create a truly exceptional region.
This vision is not just a dream; it is reality. Explore what upcoming projects are
being proposed for Baton Rouge.

Plan BR III

River Center

Memorial Park

City Park

Underpass

Find your perfect neighborhood

Start Quiz

Explore Neighborhoods

Landscape view of landmarks in Downtown Baton Rouge including the Old Governor's Mansion and the Mississippi River Bridge.

Make BTR Connections

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Ways to Enhance Your Community

Baton Rouge has hundreds of social clubs, sports leagues, and professional groups buzzing with people who share your interests. Whether it’s networking, exploring the outdoors, or just finding a cool hobby group, your krewe is waiting. Time to stop scrolling and plug in!

BTR Networking Leads to Better Opportunities

Networking & Professional Organizations

Everyone knows everyone in Baton Rouge's professional circles. Browse networking resources, professional organizations and other ways to get involved and build your professional network.

BTR Networking Leads to Better Opportunities

“We're a small, big city where families and businesses can thrive and experience growth, but also strongly connect with the community as a whole. It's common to make some great business deals during the week, then get invited to that client's family BBQ or crawfish boil that very weekend. That's the close-knit culture that I love about Baton Rouge.”

Ben Marcel
CEO of Torapath Technologies

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"The city has a unique size advantage—it's big enough to ensure there's always something new on the horizons, yet intimate enough to allow for genuine, lasting professional relationships. These connections have been a significant factor in my steady career progression. Baton Rouge's tight-knit professional community has created the perfect backdrop for my career to grow at a comfortable pace."‍‍

Dr. Sinella Aghasi
Executive Director at Louisiana Old
Governor's Mansion, Music Maven

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“Baton Rouge stands distinct offering a rich, dynamic way of life that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.”

Dr. Sinella Aghasi
Executive Director at Louisiana Old
Governor's Mansion, Music Maven

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"The city exudes a sense of community. Living in Baton Rouge provides an amazing balance of work and life, leading to more time to relax and do what you love. "

Julie Gerdes Becnel
Owner of Little Rouge Hen,
Mama Hen

"Because of the many opportunities in Baton Rouge from innovative business models to the metropolitan area's growth, this is a perfect landing spot for entrepreneurs trying to start or scale a business."

Chris Hilliard
Co-Founder/CEO,
Suds Laundry Services

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"If New Orleans is a melting pot, Baton Rouge is a gumbo. It’s a unique city, full of celebration, sports, culture, music, food, business opportunities, and more."

Chris Hilliard
Co-Founder/CEO,
Suds Laundry Services

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"Baton Rouge is a perfect combination of business, politics and a college spirit. Its rich history influences its culture, and young (and old) entrepreneurs and change makers are constantly expanding the boundaries of what most people believe the best version of Baton Rouge can be."

Eric & Nicole
Baton Rouge Area Foundation
Salon Brushed

Like other southern cities, but BTR.

A BTR Career

A BTR Way to Live

A BTR Community

There's a BTR way to live.

Envision a Better BTR

Plan BR III

River Center

Memorial Park

City Park

Underpass

Find your perfect neighborhood

Make BTR Connections

BTR Networking Leads to Better Opportunities

“Baton Rouge stands distinct offering a rich, dynamic way of life that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.”

"The city exudes a sense of community. Living in Baton Rouge provides an amazing balance of work and life, leading to more time to relax and do what you love. "

"Because of the many opportunities in Baton Rouge from innovative business models to the metropolitan area's growth, this is a perfect landing spot for entrepreneurs trying to start or scale a business."

"If New Orleans is a melting pot, Baton Rouge is a gumbo. It’s a unique city, full of celebration, sports, culture, music, food, business opportunities, and more."

"Baton Rouge is a perfect combination of business, politics and a college spirit. Its rich history influences its culture, and young (and old) entrepreneurs and change makers are constantly expanding the boundaries of what most people believe the best version of Baton Rouge can be."

BTR Things Are Coming in 2025.

Get involved and help us keep Baton Rouge moving forward.