River Center
Baton Rouge’s River Center is getting an upgrade, expect amenity enhancements, a headquarters hotel, and unforgettable experiences.

Keep up with BTR projects.
- $120MDedicated to building a headquarters hotel at and enhancing the River Center
- 2025The year work is set to begin on the River Center enhancements
Center Enhancements
The River Center redevelopment will feature upgrades, including state-of-the-art technology, enhanced flexibility to accommodate a wider variety of events, and modernized amenities for improved guest comfort and accessibility. These enhancements will make the River Center a more attractive venue for regional and national conventions, bringing a significant economic impact to Downtown Baton Rouge through increased tourism spending.

Headquarters Hotel
Imagine this: major conventions flocking to our region, visitors staying right in the heart of the action, and a downtown buzzing with excitement. That's the power of a downtown headquarters hotel! Not only will it make hosting big events a breeze, but it'll also have a serious economic impact on our local economy. Think bustling restaurants, happy shoppers, and a vibrant downtown scene that's the envy of the region. This new hotel has the potential to unlock big changes throughout Downtown.

Plan BR III Alignment
The River Center redevelopment isn't just about a shiny new building – it's about creating a vibrant, interconnected downtown that's a joy to live, work, and play in. This project aligns perfectly with Plan BR III, the city's roadmap for a thriving Downtown future. We're talking about creating a vibrant entertainment district, boosting our local economy, and making Downtown Baton Rouge a magnet for visitors and residents alike.
