Envision a Better BTR

We are building a better BTR together. Find out what big, upcoming projects are on the horizon for Baton Rouge.

A Region in Motion

Baton Rouge is a region on the move. From the revitalization of historic green spaces to the rise of cutting-edge research facilities, a wave of transformative projects is sweeping across the area. This exciting period of growth promises a brighter future for all residents, with enhanced quality of life, new economic opportunities, and a renewed sense of community pride.

Collaborating for a Brighter Future

The success of Baton Rouge's transformation hinges on collaboration. City leaders, community organizations, and residents are working together to shape the future of the city. This spirit of partnership is essential to ensuring that the region's growth benefits all residents.

Envisioning a Better BTR

Imagine a Baton Rouge where vibrant public spaces, thriving cultural districts, and innovative research facilities converge to create a truly exceptional city. This vision is not just a dream; it is becoming a reality. By working together, we can build a brighter future for all who call Baton Rouge home.

The BTR stars are aligning.

Multiple, large-scale projects are in the works to enhance the region's quality of life.

From revitalized parks and green spaces to expanded cultural offerings and improved infrastructure, the region is undergoing a transformative period that prioritizes the well-being of the community.

Let's get connected.

These projects are creating a connectivity network.

Large scale projects across the region are weaving a tapestry of connectivity by improving transportation networks and pedestrian-friendly corridors.

We are dreaming of a bustling downtown.

Plan BR III & the River Center Enhancements will bring new energy downtown.

These two plans are working together to create a new entertainment district in the heart of Baton Rouge.

I envision Baton Rouge as a hub that can be innovative...

We’ve got something special here...

If I had to pick one word to describe Baton Rouge...

There are so many vibrant, intelligent, creative humans here...

Hang tight. Changes are coming...

I’m just so in love with this city...

No place in the world is like Baton Rouge...

Say something nice about the place that you’re in...

Baton Rouge has all the components...

... I think that we’re on the cusp of really transforming what the city looks like, what it represents.

Ramon Hardy
Employee Relations Manager at Baton Rouge General Medical Center

... And if we really grab hold right now, I think the next five years can be transformative for us.

Josh Hollins
Director of Public Finance at Stifel

... it would be electric.

Liam Doyle
Disability Affairs Specialist at the State of Louisiana

... that are working to make the city better for us.

Lauren Giffin
Vice President of Development at LSU Alumni Association

... Positive change is coming.

Mike Wampold
CEO of Wampold Companies

... and its possibilities that I don’t want to be anywhere else.

Adonica Duggan
CEO of Baton Rouge Alliance for Students

... And when I travel to other places and I talk about Baton Rouge, my face lights up because what we experience here is very different than anywhere else in the world.

LaMont Cole
Superintendent of East Baton Rouge Parish School System

... Do something good and be proud of where you’re from. Be proud of this place.

Jamee Blink
Founder of Pilier Consulting Services

... to be a great outdoor downtown.

Mike Wampold
CEO of Wampold Companies

BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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