A BTR Way to Live

Where roots grow deep, and “home” feels like a life-long adventure.

A BTR Community

Community and togetherness are alive and well here in Baton Rouge. With numerous ways to get involved and connected, this is the place to find your people and finally feel a true sense of belonging.

Enjoy the Comfort of Our Big Small Town

As the capital of Louisiana, Baton Rouge is small enough to feel like home but big enough to check all the boxes. We are a deeply connected and diverse community.

Experiences for Every Age

From art galleries to acres of accessible parks to award-winning museums, fill your days with culturally rich experiences, outdoor adventures, and family-friendly fun.

Enough park acreage to fill 4,200 football fields.

70+

Outdoor activities such as the Windrush Gardens, Movies & Music on the Lawn, and over 180 parks for residents and visitors to enjoy the outdoors.

Fill your social calendar.

250+

Recreation, sports, and social clubs call Baton Rouge home. Join a club to build your community.

Fill 20 weekends with museum adventures.

40+

Museums call Baton Rouge home, and many participate in Free First Sunday with no admission fee on the first Sunday of every month. You could go to two per weekend for 20 weeks and still not see them all!

“We're a small, big city where families and businesses can thrive and experience growth, but also strongly connect with the community as a whole. It's common to make some great business deals during the week, then get invited to that client's family BBQ or crawfish boil that very weekend. That's the close-knit culture that I love about Baton Rouge.”

Ben Marcel
CEO of Torapath Technologies
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“I envision Baton Rouge as a hub that can be innovative, I think that we’re on the cusp of really transforming what the city looks like, what it represents.”

Ramon Hardy
Employee Relations Manager at Baton Rouge
General Medical Center
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“Baton Rouge stands distinct offering a rich, dynamic way of life that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.”

Dr. Sinella Aghasi
Executive Director at Louisiana Old Governor's
Mansion, Music Maven
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“We've got something special here And if we really grab hold right now, I think the next five years can be transformative for us.”

Josh Hollins
Director of Public Finance at Stifel
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“If I had to pick one word to describe Baton Rouge it would be electric.”

Liam Doyle
Disability Affairs Specialist at the
State of Louisiana
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BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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