BTR Explorations

From green spaces to creative places, Baton Rouge is yours to explore.

Dive into BTR's Rich History & Culture

Baton Rouge is a region steeped in history and culture. Every corner of BTR tells a story, and we can’t wait for you to be part of it. Brave the observation deck of the tallest capitol building in the U.S., admire the architecture and stained glass at the Old State Capitol, or savor the bold flavors of Cajun and Creole cuisine at local favorites like Parrain’s Seafood Restaurant or The Chimes, where every bite tells a story of Louisiana’s rich culinary heritage.

A Region Alive with Music & Art

From the soulful sounds of live blues at Teddy’s Juke Joint to the vibrant murals that color our downtown streets, Baton Rouge pulses with creativity. Catch a show at the Manship Theatre, explore local galleries during Hot Art, Cool Nights, or dance the night away at a festival. Here, music and art aren’t just hobbies—they’re a way of life.

Outdoor Adventures Await

Baton Rouge is a haven for outdoor enthusiasts. Whether you’re kayaking through the serene waters of University Lakes, hiking the scenic trails at Comite River Park, or teeing off at one of our lush golf courses, there’s no shortage of ways to get outside and explore. With over 180 parks and 15 miles of trails, every day is a new adventure waiting to happen.

Want to visit all the BTR parks? Visit 3.5 parks a week for a year.

180+ BREC parks

That’s a lot of green spaces, picnics, sunsets, and squirrel selfies!

There's never a dull moment in BTR.

100+ festivals

Baton Rouge hosts over 100 festivals annually, from the Louisiana International Film Festival to the Red Stick Farmers Market. There’s always something to celebrate!

BTR is a foodie paradise.

500+ new restaurants in BTR since 2000

Baton Rouge serves up everything from Cajun classics to global cuisine. Don’t miss the gumbo at Jolie Pearl Oyster Bar or the po’boys at Poor Boy Lloyd’s.

“We're a small, big city where families and businesses can thrive and experience growth, but also strongly connect with the community as a whole. It's common to make some great business deals during the week, then get invited to that client's family BBQ or crawfish boil that very weekend. That's the close-knit culture that I love about Baton Rouge.”

Ben Marcel
CEO of Torapath Technologies
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“I envision Baton Rouge as a hub that can be innovative, I think that we’re on the cusp of really transforming what the city looks like, what it represents.”

Ramon Hardy
Employee Relations Manager at Baton Rouge
General Medical Center
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“Baton Rouge stands distinct offering a rich, dynamic way of life that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.”

Dr. Sinella Aghasi
Executive Director at Louisiana Old Governor's
Mansion, Music Maven
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“We've got something special here And if we really grab hold right now, I think the next five years can be transformative for us.”

Josh Hollins
Director of Public Finance at Stifel
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“If I had to pick one word to describe Baton Rouge it would be electric.”

Liam Doyle
Disability Affairs Specialist at the
State of Louisiana
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BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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