Car
Yes
A spacious suburban home with a yard
A laid-back and casual environment
Exploring the outdoors, from a stroll through the park to hiking or fishing
Hosting backyard BBQs and enjoying laid-back gatherings
New Roads
Suburbs
Park Activities
Outdoorsman Paradise

New Roads is the place to find Louisiana’s beloved small-town charm perched on a shore. From water and wildlife to southern culture and cuisine, this place has quite a bit to offer.

It’s on False River, but it has a true sense of community.

Known for its scenic views and even better hospitality, New Roads is a place where a slower pace means you can truly enjoy life—whether you’re boating on False River, hitting up a local festival, or just soaking in its famous sunsets. It’s a Mom-and-Pop town where every turn has a story, and the best moments are often the spontaneous ones.

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Weekend Planner

No plans this weekend? No problem. Tell us what you're interested in, and we'll point you in the right direction. Choose a filter and let the fun begin!

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Curious about life in New Roads?

“We're a small, big city where families and businesses can thrive and experience growth, but also strongly connect with the community as a whole. It's common to make some great business deals during the week, then get invited to that client's family BBQ or crawfish boil that very weekend. That's the close-knit culture that I love about Baton Rouge.”

Ben Marcel
CEO of Torapath Technologies
Lorem

“I envision Baton Rouge as a hub that can be innovative, I think that we’re on the cusp of really transforming what the city looks like, what it represents.”

Ramon Hardy
Employee Relations Manager at Baton Rouge
General Medical Center
Lorem

“Baton Rouge stands distinct offering a rich, dynamic way of life that continually captivates my heart. This city is welcoming and warm and offers an unmatched blend of cultural festivities, artistic rendezvous, and culinary delights.”

Dr. Sinella Aghasi
Executive Director at Louisiana Old Governor's
Mansion, Music Maven
Lorem

“We've got something special here And if we really grab hold right now, I think the next five years can be transformative for us.”

Josh Hollins
Director of Public Finance at Stifel
Lorem

“If I had to pick one word to describe Baton Rouge it would be electric.”

Liam Doyle
Disability Affairs Specialist at the
State of Louisiana
Lorem

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BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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