I love the sweet southern hospitality that is found here, and how there is always a strong sense of family and small-town love in all the surrounding communities.

Megan Goudeau, Business Owner of JM Boutique, Coffee-loving Fashionista
Megan Goudeau, Business Owner of JM Boutique, Coffee-loving Fashionista

 Coffee Lover

 Christian

 Fashionista

 Hard-working

What makes the Baton Rouge Area a better way to live?

Baton Rouge offers a blend of Southern charm, affordable living, and diverse

job opportunities, all set against a backdrop of rich cultural traditions and

beautiful natural surroundings. I am a graduate of Walker High School; I have

been in the Baton Rouge area my entire life. While I have traveled, I have

always called the Baton Rouge area home! I love the sweet southern

hospitality that is found here, and how there is always a strong sense of family

and small-town love in all the surrounding communities. That is something I

loved growing up and knew I wanted to raise a family in. Our local sports

culture is also something that I love, nothing like catching an LSU game.

Which communities are you a part of in the Capital Region?

I have a close knit of friends I have been close with for over twenty years, this

is group that I truly cherish. We are now raising our kids together and our

husbands are all friends, it’s something I feel like you read about in books or

see in movies, but I’m blessed to say I have these friendships and live it every

day. I have that small town culture to thank for nourishing these friendships

and helping us build them into what they are today. I am a member of

Bethany Christian Church; my family and I attend the Livingston Parish

campus. I have many friends throughout the community who are also fellow

business owners, and we are also members of the Livingston Parish

Chamber. Last year, I served alongside other business owners and

community leaders on the Fork Cancer Committee, where we proudly raised

money in the Baton Rouge area in the fight against cancer.

How is it building a career in the Baton Rouge Area?

Building a career in the Baton Rouge is a rewarding experience. The city and

all its surrounding area are beaming with fun, creativity, and always so

welcoming of new businesses. To help accelerate my business I relied heavily

on social media, networking and word of mouth. Coming back to the culture of

Baton Rouge, locals want to support locals. So, it was important to get the

word out and network the business. Baton Rouge offers so many great

opportunities for networking and helping grow businesses.

What is your ideal weekend in the Baton Rouge Area?  

To kick off my weekend I would start my Friday night off with dinner, of course.

I am local to the Watson area so on any given night you can find my family

and I at Casa Maria! After we would likely grab a movie with the kids or enjoy

live music. Saturday is a perfect day for brunch! We love brunch at STAB’s in

Central, after we are definitely catching a baseball game, if our kids aren’t

playing you can catch us supporting Live Oak High School or enjoying a game

at LSU! Depending on the time of the year we love to enjoy ice skating at the

river center and while downtown, stroll the levee. Sunday, we will be at church

after is always lunch and then family time! A good Sunday afternoon fishing at

the pond is the perfect weekend ending for us.

Baton Rouge and its surrounding areas provide a mix of urban convenience,

affordability, rich culture, and strong community ties that can be appealing for

anyone seeking a balance between a relaxed lifestyle and access to

professional opportunities. Networking and entrepreneurial growth is

unmatched for those willing to reach for it. Whether for work or family there

are many aspects that make Baton Rouge a great place to live… Overall it’s home.  

Baton Rouge has so much growth potential, a strong community and culture, and the comfort of home.

Read Traechel's Story
Traechel Myles, Fashion Stylist at Styled By Traechel, Fashion Enthusiast 

I love the sweet southern hospitality that is found here, and how there is always a strong sense of family and small-town love in all the surrounding communities.

Read Megan's Story
Megan Goudeau, Business Owner of JM Boutique, Coffee-loving Fashionista

I have found that the region's unique strength lies in its community of creatives, changemakers, and advocates all wanting to build a better way of life.

Read Josef's Story
Josef Ventulan, Attorney at the Louisiana State Law Institute, Legal Eagle

There’s something magnetic about Baton Rouge—a perfect mix of Southern charm and creative energy that makes it an ideal place to live and grow.

Read Melissa's Story
Melissa Thompson, Partner at Success Labs, Connection Curator

You are who you surround yourself with. BTR offers world class talent, community, experiences, and fellowship you can’t find elsewhere.

Read Seth's Story
Seth Irby, Chief Strategy Officer at LWCC, Serial Entertainer/Host/Storyteller

The pace of life felt less hectic, and I immediately felt comfortable.

Read Sarah's Story
Sarah Joy Hays, Owner/Chief Kitchen Officer at CounterspaceBR, Caffeine Enthusiast

Because of the many opportunities in Baton Rouge, from innovative business models to the metropolitan area's growth, this is a perfect landing spot for entrepreneurs.

Read Chris's Story
Chris Hilliard, Co-Founder/CEO of Suds Laundry Services, Laundry Folding Expert

It’s common to make some great business deals during the week, then get invited to that client’s family BBQ or crawfish boil that very weekend.

Read Ben's Story
Ben Marcel, CEO of Torapath Technologies, Owner of LA Threaux and Code Ninjas, Technology Integrator

Baton Rouge stands distinct, offering a rich, dynamic way of life that continually captivates my heart.

Read Sinella's Story
Dr. Sinella Aghasi, Executive Director at Louisiana Old Governor's Mansion, Music Maven

BTR Things Are Coming in 2025.

Better in BTR is a multi-media marketing campaign and website designed to celebrate and retain the incredible talent already thriving in Louisiana’s Capital Region. By showcasing why this is the best place to grow both professionally and personally, we’re fostering pride in our community and solidifying Baton Rouge as a place to stay and succeed.

Get involved and help us keep Baton Rouge moving forward.

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